MEET EMILY:
Emily Foster is the owner of Emily Foster Creative, a brand and website design studio based in Portland, Oregon and working with creatives everywhere. She specializes in helping wedding vendors and photographers stand out with personalized, tailored branding and website design. She brings 7+ years of experience to helping business owners get clear on their brand strategy then transforming that into a brand that connects with their ideal clients. She's a wife/recent bride, bookworm, travel lover, and cat mom of two adorable cats, Elsa and Olaf.
IN THE CONVO:
CONNECT WITH EMILY:
📸@emilyfostercreative
🌐emilyfostercreative.com
🎁https://emilyfostercreative.com/elevated-website-checklist
CONNECT WITH CARIN:
Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!
Enjoy your first month for only $7 with code CELEBRATE7 or click here
MEET EMILY:
Emily Foster is the owner of Emily Foster Creative, a brand and website design studio based in Portland, Oregon and working with creatives everywhere. She specializes in helping wedding vendors and photographers stand out with personalized, tailored branding and website design. She brings 7+ years of experience to helping business owners get clear on their brand strategy then transforming that into a brand that connects with their ideal clients. She's a wife/recent bride, bookworm, travel lover, and cat mom of two adorable cats, Elsa and Olaf.
IN THE CONVO:
CONNECT WITH EMILY:
📸@emilyfostercreative
🌐emilyfostercreative.com
🎁https://emilyfostercreative.com/elevated-website-checklist
CONNECT WITH CARIN:
Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!
Enjoy your first month for only $7 with code CELEBRATE7 or click here
Welcome back to the podcast. I am so excited today because we have Emily Foster. Emily and I met by chance I'm sure we would have met somewhere along the line anyways just because that is how this industry rolls. But one of her good friends, andrea Shaw, was just in our membership. She'll be on the podcast in a couple weeks here, but she brought Emily into our membership to listen in to the workshop we were doing around copy. Low and behold, emily jumped up and chatted with us a little bit about her example in the membership and then came to me and said that she does show it websites, which, if you know me, I am a huge fan of show it and I knew that this was something we needed to bring to the membership. We've been having a lot of discussion about websites and the best way to optimize and things like that. So here we have Emily. She is the owner of Emily Foster creative, a brand and website design studio based in Portland Oregon. Oh, we actually have one of our members is in Oregon. She'll be in Salem.
Speaker 1:But, yeah, okay, yeah. So, emily, thank you so much for being here and just tell everybody a little bit more about yourself.
Speaker 2:Hi, I'm Emily. I'm kind of the same intro. I'm a branding and website designer and I worked in the industry of like design for several years before starting my business and actually worked in an event marketing agency. So it was interesting because I was always like very much adjacent to the event industry. I joked that I was like a want to be one wedding planner or photographer like I filmed one wedding and then I realized, okay, this is a lot more work than maybe I want to do for my whole career. So total respect for wedding pros and basically I was laid off during COVID and kind of had a career pivot of deciding did I want to go be a designer again in nine to five or did I want to work with small businesses and basically freelance. And then that turned into running my own business and having like set packages and working one to one with clients and it's been super rewarding. I help wedding pros and all kinds of creative service providers elevate their brands and websites and have like a very tailored experience during that process.
Speaker 1:And that really comes to mind because we talk about we've been talking a lot about to our wedding pros the experience that they give to their clients, and so what's really fun is that Emily gets to give you an experience. Like we always say, like we're not able, we're not able to attend many weddings, but we throw them all the time or we work them all the time, and so when you get to work with a pro like Emily or like Andrea with copywriting right, when we get to work with these people who get to be creative with us in our businesses, we get to enjoy those experiences. So that's really exciting to have you on to tell us more about all of this.
Speaker 2:Thank you. I didn't mention either the time I started my business. I was also planning my own wedding. So there's that side. It is funny kind of being on the other side of that now, of helping people speak to their ideal clients when at one point I was some wedding pros ideal client right.
Speaker 1:I love that. One of the things that you had mentioned and in this, I think comes in many shapes and sizes is having pillars in our business and in our life, but also there are pillars that we have in on our website, and you wanted to talk to us a little bit about how you know what those pillars might be and how to make the most successful for us.
Speaker 2:Yeah, I think one thing that I see the most often in working with clients is they think they just need a website design, and that's kind of where people fall short is like you think you just need a prettier website and make it more user-friendly and then it works, but there's so many things that go into it.
Speaker 2:So I kind of condensed everything into five pillars of a successful website and have been talking about that more recently. And the first pillar, like it all, starts with strategy, so your branding strategy and then also your website strategy and that's like where we talk about ideal clients and your market positioning and your brand archetypes, like a lot of that kind of Strategic language that you might have heard If you've ever read building a story brand. That's a really good book to dive into what brand strategy is, and storytelling and that's really like my specialty in working with clients is going into that, because not every website designer Will help you through your brand strategy and not every copywriter either. And then from there the order of things kind of depends on what you're working on first. Ideally, you would work on all five of these pillars at once with a studio like mine or someone else's, but Like all five at once.
Speaker 1:I'm like oh yeah, I need you.
Speaker 2:Yeah, definitely not in the same week. It's more like phases when we work together, like we start with your strategy and then we go into branding design, which is the second pillar, and that's like all of the pretty things that people know about, like logos and color palettes and fonts, and it's really important for those to be strategic and you can definitely tell the difference between someone who's still kind of DIYing their branding and Someone who's like at a professional level and has gotten it done by professional, just by the quality and the consistency of the branding. So usually most people will start with that after strategy and then from their Website design and website copywriting kind of go hand in hand. So there are two different pillars of what I say, but often people will Go hire like a website copywriter first or a website designer first and then go to the other service provider afterward. And it works perfectly if you can do both together, like with the same service provider or like a team of people Working with you, because they go hand in hand and the copywriting on your website actually influences the design and vice versa. And there's a lot of opinions about which one needs to come first. But if we're working in agencies and like basically going to school for a website design. A lot of it is really hand in hand, where it's like two people or the same person doing everything at once and it's like really holistic.
Speaker 2:So the website design it includes like the strategy and flow and user experience of your website, planning out the content for it, like where things will go, and then applying your branding and your strategy very thoughtfully through all of that. And then the copywriting part is your brand messaging. So a lot of people get the word copywriting confused copyright, which it's just the difference between like right versus left, like that right, and then also like writing with a pencil. So copywriting is like the sales-oriented Brand messaging on your site. So it could be very like brand related and speaking to your clients. It could be kind of conversion and sales related, of like saying like hey, take action on this thing, but it's very intentional communication on your website.
Speaker 2:And then the last fifth pillar is like SEO and content mixed together. So content is like the images and the non-brand and sales oriented text on your website. So like blog posts, I often say like FAQs, kind of like cross-line between like most copywriters will write those for you, but it also is a really useful place to include information that doesn't necessarily have to be as Sales oriented, but definitely like blogs. That ties into your SEO and a lot of people forget that SEO is your search engine optimization and Basically, if you're working on your SEO, you're just working on your marketing like. It can be a lot simpler than people think.
Speaker 2:There's definitely tech things that we do for our clients of like Implementing page titles and meta descriptions and heading tags on your website, which we can talk about when we talk about show it. Those are all really easy things to do, but at the end of the day, seo is just Finding strategic ways to get more people to go to your website and then Also other ways to like lean out to other people's websites, because Google loves to see that you are a resource in your industry and that you're collaborating with other people. So it doesn't have to be as complicated as we think, and that's why I tie it in with content, because optimizing your images is a really important part of that and then Optimizing blog posts, continuing to put out new content, and that's kind of like the ongoing thing. Like after you finish those four pillars, you're still going to be working on that fifth, one kind of for the rest of time on your website, right Of course.
Speaker 1:Yeah, well, and it's. It's Transforming right now to the way that you apply. Seo isn't the way that we always did.
Speaker 1:Some of it is but mm-hmm. So where, this is great because you saw me writing all these notes, so Anyone sees the video. If I'm looking down, I promise I'm doing work rather than and I love this and you're right, they really all are hand-in-hand. You can't take one out and really end with something that is Converting, really, hey, so I love that. So we have the kind of the map, but what are some of the actionable steps that our listeners might be able to take to make sure that we're doing the right things to attract those people that we want to work with?
Speaker 2:Oh, yeah, I think that the first actionable step is paying attention to who you enjoy working with and kind of doing like market research on that. It can be as simple in the beginning as just like taking notes after you finish a client project, like what felt good about it. So like when you get done with a wedding, like, did you enjoy working with a couple themselves? Is it something about their personality or was it something related to their project or their budget or something like that? And I know what you appreciate about the style, the personalities of your clients, all of those things. And I think that will help you get really clear on your brand strategy. So, even if you're not working with a professional brand strategist in the beginning, you have some like Intel, basically on how to attract your ideal clients. So from there, having that research is really helpful to understanding their pain points and getting really clear on like what do those people need solved? And it's not necessarily as simple as they need a wedding planner who can put all the details together, because hopefully every wedding planner can do that for their clients, but maybe it's something very unique to your clients. Like, if you'd like to work with budget couples, that's totally fine and considering, like their biggest pain point is probably needing to save money or understanding what's included in their packages, because they're trying to get their dollars to stretch as far as they can. Because maybe someone in more of the luxury industry is looking for a really premium experience. They might not care about other certain factors, but they really want to show up and like, look really great to their guests and have their guests have a really awesome experience and everything go like really flawlessly. So then you can kind of think about those pain points and that's what I like to have people do before they even start updating things on their website, so that you're not just like wasting your time in the back end of your design and fixing things. So actionable steps, like basically writing down notes about what you like and then writing down some pain points and then from there to actually give you some things you can take action on on your website.
Speaker 2:I would say look at it and analyze how much you're saying I versus you. That's a good way to start working on your messaging and your copywriting. So if you look at your website and it feels like a resume, then you're doing it wrong, especially with your about. Like we think that our about page on our website has to be like this long resume of all of our acclimations. Is that the right word? Accolades, accolades, and like experience and everything. But your ideal clients like, while that is helpful information, to have somewhere like they don't need to know, that they need to know more about, like what you can do for them and like how you fit into their story. So that's where the small trick of changing I to you can be helpful. And I even did this for a client recently who it was like a lower end project, so we just did website design, not like copywriting, and so she wrote her own copy and I think one of the sentences was like I plan destination weddings for these kinds of couples, so it's a book. I think she said something like I plan destination weddings that are a bespoke experience. So it's just kind of like changing that sentence to say get a bespoke experience away from home or something like that, like just basically changing it to let them know what they're receiving and taking yourself out of the equation. So that's a good, actionable step.
Speaker 2:Also, analyzing, like how many call to actions are on your pages, which are the buttons on your website.
Speaker 2:I often see people not having enough of those. So a good rule of thumb is to have a call to action at least in the top hero of your website or like the top navigation, so something like contact me, book a call and choir, and that way you can really get people to contact you easily, because you only have like maybe 10 seconds when they visit your website to get their attention. And then take a look at your images too. That would be my last one, just not giving a huge book here, but make sure your ideal clients can see themselves in your images. So if you want to work with a really like diverse audience, make sure that you're showing up with diversity in your images. Also, take a look at the image sizes that you're using, and if they're really large, then you might want to optimize those to help with your website speed. And then you also want to look at adding alt text to your images as kind of a little SEO practice.
Speaker 1:Yeah, we just did the workshop I did in Ohio recently. We had a load SEO and I'm like I feel like this is the thing where we've been told the same things to do over and over and over again. I did learn new things, so that was great, but we just never find the time to implement them. So I think one of the things you said I was like, oh, what a CEO move is to really reflect on the clients that we have, Because it's so easy to say like I booked this person, I plan with them, their wedding happened, and now on to the next, and we never take that time to like A, take the win, like we made it through, like they're very happy, but to sit down with a team and say, hey, what, how did everybody feel about wedding day?
Speaker 1:How did we feel about the wedding? You know the planning process. How did we feel about this client in general? Were they the right fit? And there's so much power in that. And it's like when we say market research, you don't always have to be looking outward or feeling like you have to ask other people, your competition, all these questions. A lot of times the answer is my right within our own businesses.
Speaker 2:Yeah, definitely, especially because, just like my business Most Wedding Pros we have a very personal business where we're working directly with the client or maybe, if you are at the higher end of the industry, you're working with a client's planner or something like that, but you have a direct link to your ideal client, if that is your ideal client. So it's really helpful to be able to get to know more about them and we have it in some ways easier than a product-based business who does have to do surveys or follow up emails and other things like that to hear from their clients, where you can start getting pieces of what you enjoy about your clients simply by working with them. I liked what you said, too, about it being a CEO move, because I do think there's something about the wedding industry and photographers that you can tell when someone's been around for like 25 years and they're just kind of rinsing and repeating all the time. I see this a lot with more established photographers.
Speaker 2:I don't know about you, but it's like they maybe have a studio and they're basically as accomplished as you can be as a photographer, but they're never really thinking about how to shake things up anymore or how to change it. Their pricing is maybe set, maybe they're just raising it a little bit every year, and it could be that, understandably, we get tired in our businesses after decades of work. But I think the people who really start to grow more in their business in any sense of like getting more time back or making more money or like getting more popularity in your industry it's by taking that time after you finish a wedding and talking about what worked and didn't work. How could we make this better and kind of pushing yourself to lean even more into what you want for your business.
Speaker 1:Yeah, I couldn't agree more. I mean, I'm all about the CEO moves. I say, pull up your CEO pants and like let's stop doing all that admin work and stop being like you're saying rinse and repeat. If you're feeling like you're on a hamster wheel, we need to get off and reassess the situation. But there's so many good tips in those steps that you shared and you use Show it. Before we got on, we talked about a couple different website platforms. Why is it? Why does Show it seem to be the growing of popular platform? Do you feel?
Speaker 2:I think, because it allows so much customization altogether at a smaller budget. So it used to be that a lot of wedding pros, I think we get a WordPress site and you would hire a designer to build it for you, maybe even like a web developer, like Coder, and then you would have them host it for you every month and that's not the most sustainable for people anymore, of like paying and you have to tell them like can you fix this, Can you update that Exactly?
Speaker 2:Yeah. So it doesn't work when we're like working in such a fast-paced industry. I've also had past clients who got ghosted by their like past website host and websites go down, sometimes on WordPress. Like I'm not saying WordPress isn't a good platform to work with, but it's just it requires more management and sometimes more finances than we think to update. So that's one thing.
Speaker 2:I think Show it is just more approachable, but it's also more customizable than other competitors. So even like Wix we talked about Weebly before our recording Squarespace, some of those others like they can be good platforms and they can definitely be easy to use, but you're not quite able to customize as much as you can and show it without using code. So because the downsides that I see of Show it don't typically apply to wedding pros, I really love using it for wedding pros and photographers. One downside is that you can't have a great shop and Show it Like you have to kind of integrate either Shopify starter plan or like Thrive Cart or like something similar. I think there's a way to do WooCommerce too. So it's like not the best for product-based businesses, but usually that doesn't apply to a lot of wedding pros. Like you can very easily have a course or digital download or something small that wedding pros would have. So I love that that. It basically answers everything that you need, like we were talking about those five pillars, so a lot of like brand and design customization can happen in it.
Speaker 2:The blog is really great, so Show. It is connected to the WordPress blog and there's a lot of opportunity to customize those settings for SEO. And it's very user-friendly to upload blog content. And that's what I love for clients, because, after we work together, I think what most people need is just something that's easy to update, easy to kind of maintain, and they don't need to like wait on my schedule or pay like $300 a month to continue hosting their website.
Speaker 1:Yeah, yeah, yeah, it's there.
Speaker 2:Yeah, I think there's also just like the last thing, like an understanding of the industry. So I've been working with Show it for a few years now and it was started for photographers and they have a conference. I went to it last in 2022 and then I'll be going to one this year. That's like just for brand and website designers and, I think, copywriters now, and there's just a very deep understanding of creative businesses, like they're doing more like co-working sessions and like education on Show it, and so you're getting a customer service team that really understands your needs and like understands how your industry works and they're always trying to better the platform to make it easier for you and make more sense for your marketing.
Speaker 1:Yeah, every time I log in, it has like a picture of someone at their computer and it's like Natalie Frank of Rising Tide or Chip Dizzard, who's a photographer he was on our summit and I'm like, oh, look at these people. Yeah Right, space. And, like you know, jenna Kutcher uses it. I know Candace Coppola uses it. You know, like there's so many people of different creative minds and industries that do really well with it and you can either do fully custom, which I'm sure is probably more your forte, or if there's like those people who are like me, who, like I, have to have my hands on my, on my website. They have beautiful templates as well, which I'm sure there's pros and cons, all of that too, but yeah there's. I've been extremely happy with show and their customer service is amazing, like just five star across the board really.
Speaker 2:Yeah, I agree. Yeah, I haven't had a more like freeing experience on a website platform than show it Like. It reminds me kind of of dubb-sotto, where, like, if you have an issue with a platform then you can just message them in the bottom right chat.
Speaker 1:Yeah.
Speaker 2:It might take a little bit of time to hear back, but usually within like 12 to 24 hours and you don't have to like call someone or like most of the time you're not going to get kind of like those condescending replies of like did you try restarting your computer or did you?
Speaker 1:try doing this basic thing, or it's like the bot, who gives you like 10 articles that have nothing to do with your question.
Speaker 2:Exactly like. It's like a little bit more hands-on, and I hope it stays that way. Like I think the main reason that it is that way right now is like they still, in reality, are like a smaller business, like they're based in Arizona and they have a smaller team that really cares about their customers and we'll see how that continues to evolve. Like as more people get on the platform, because I know they've seen like tons of growth over the last few years, but you just don't get that experience.
Speaker 1:So some of the bigger website companies- so that is like you feel, like your, like your message goes into a warehouse and like who knows if anybody's going to answer it. But yeah, I'm going to show it. I'll talk to the same person all day long, like as I'm building, and they'll be like, oh, hey, hi, ed, and like I'll show you what's going on.
Speaker 2:It's like you get to know them, kind of like through a couple people that like I know and like I follow like one of the employees on Instagram, and I know some designers too. I'm not a show at design partner yet I just applied, like last month but it's a really intense process where you have to get experience designing custom websites for your clients and then they want to hear from your clients about the experience was like and they want you to follow certain procedures for designing the website properly. So there's also the outside like they really want excellence for their users, even from their design partners. But I know a design partner who like texts one of the employees like she has his number now, whenever she needs something, she'll just text him.
Speaker 2:So that's-.
Speaker 1:I know that's so bizarre because, like I said, usually you're talking to a bot or you know, I don't know somebody who you're like. That's not your name, but-.
Speaker 2:Yeah, yeah, definitely. And what you were saying too about templates versus custom. I'm actually doing a workshop on it soon, so I'll have that and I try to put out some content because I really do feel like the experience is similar and show it like you're still getting the same quality, like custom feel website, whether you do a template or a custom design. It's just kind of a matter of how much control you want in either direction, because you can definitely have control if you buy a template, but you can also have control if, like, you're having a designer do things for you and the templates don't look like boring and boxy. I launched a few-.
Speaker 2:You know they're gorgeous, yeah, and it's like very easy to update them. You just swap out images and apply your branding and everything. And I designed a few in December that hopefully like are very, like easy to customize and like still have a custom feel, and I'll even use those for my semi-custom projects. Like we'll start with one of those templates and then update it so that it's unique for my client.
Speaker 1:Yeah, so I'm guilty of taking a template because I like somewhere to start and by the time I'm done with it, it looks nothing like what it like. If I go into Canva, like no Canva template looks like the stuff I put out, and I think it's just funny. Like over time it evolves. And I'll say this too, because I know that the listeners are hearing like, oh, karen did her own design and show it. I can do it too. I want you to know that the templates are. They are easily customizable.
Speaker 1:But I've been creating websites for the last 15 years, so and it's not something that I like readily do all the time Definitely, I would say Emily is to kind of be more of an expert on that side, but if you're not tech savvy, you're gonna want to hire somebody like Emily to help you through all of it and to get through those. I mean, those are five big pillars that I would say I'm definitely not an expert in at least three of them. So I just wanted to clarify that, because we talk about certain things being easy and certain things we need some help with, and I think this is gonna be one of those things where, if you're a bride and you've never planned a wedding before you hire a planner or you hire your partner team.
Speaker 1:And I think it goes for the same in our businesses, the areas that we're not, as, as you know, experts, and that that we do reach out to, to the people who can support us there and do it in a way, like we've been talking about, that actually converts. Because if we go on there and we just like put the pretty picture, it has to be pretty and profitable. It can't just be that's a good tagline pretty unprofitable. I've used it before and I'm like I need to like I don't know, I'll make a workshop around it, but yeah, it's. You know, we want to make sure that and that it all makes sense. So just wanted to drive that point home before everybody goes running to show it, hoping that they can have a website by the end of the day. It definitely takes a lot of work and know how in the background.
Speaker 2:Yeah, what you said like made me think of an analogy of like I can literally Customize a template in eight hours for clients like I have a website in a day service where we start with one of my templates and then I customize it.
Speaker 2:But that's because I'm skilled at it and I do prep work, so we do like the strategy and branding and Copywriting and things before then in some capacity either their DIYing part of that or I'm doing all the services and then we customize the template and I feel like it's similar to a wedding planner of like I could have planned my own wedding or like coordinated it. But how stressed would you be if you were taking calls like while you're getting your hair done in the morning? And and it's similar like. It's like kind of like an eight to ten hour time frame, like the course of a day. It's like I could spend eight hours on my wedding coordinating, but how stressed would I be? And it requires that prep time with a coordinator or planner to make sure that those eight hours go off without a hitch.
Speaker 1:Yeah, absolutely. I have so many people come to me. They're like, karen, can you make a slire for me because you're gonna do it so much faster than I will and it's gonna look so much better. I'm like, I'm on it like You're grown, but it's just. If you asked me to like, do your taxes, I, that's a whole like. No, I'm not, not the one.
Speaker 2:I know I've had a few people since I started my business Like try to talk me into, like going back to TurboTax. I'm like I really just can't, like I can't even I know. It's a great service for, like when I had a nine to five, I would do my own taxes in TurboTax, but I need someone to just handle everything for me.
Speaker 1:I need, like the physical person, to walk me through and make sure you're getting all the deductibles, so you can just apply that thought process to everything just making sure that you have the right person in place to to guide you through, so that you know this beautiful website you're creating is actually going to bring in the clients that we want to work with. So that's amazing. Well, I usually end our conversations with three questions. If you're ready, yeah, okay. So what is the last thing that you bought for your business?
Speaker 2:The last thing I bought. Well, this morning I bought like a brand photo shoot, basically that I'm going to be doing in a couple Yay yeah, those were always so fun.
Speaker 2:Yeah, and then, just because we were talking about outsourcing, something kind of funny that I bought like just the other day was those DMARC records that we have to do for our emails, like basically you have to apply certain settings. I was just getting frustrated with it, even though, like, I know a lot about domain, so I paid someone else like $10 to hop on a call and just do it for me.
Speaker 1:Yeah, yeah, yeah, that's perfect, Okay, and then this is probably going to be airing in March. So what is something that happened in 2023 that made you feel lucky?
Speaker 2:I think, the amount of flexibility and travel that I had with my business. So last year was a really weird year. My husband's in a nine to five, so he kind of has limited time off, but he had enough time where we were able to go to Thailand in February for our honeymoon for a couple weeks and then we later on went to Italy for a friend's destination wedding in August. So it was like two international trips that were pretty long, each time in the same year, and that was the first time we've gotten to experience that and I think by the end of the year I had looked like between that and some weekend trips and like downtime around the holidays it was like over 30 days of what would be PTO. So I felt really lucky for that and it was like a reminder about all the hard work.
Speaker 1:Yeah, absolutely, we've been traveling a lot more to not internationally. I'm working on my husband on that. Like no one likes Americans, I'm like, well, they don't know us. So, yeah, and you can kind of like I don't think that's always the truth either.
Speaker 2:But yeah, we had, like I would say, in Thailand, they loved us.
Speaker 1:Yeah, like we're coming to spend money. I'm sure that they're happy that they have their tourism. We live in the Florida Keys, so we have a lot of international tourists.
Speaker 1:I guess come visitors come and get to tour the Keys, and we love them because they help our economy grow. So, yeah, I love travel. Well, hopefully, more travel for you as well in 2024. And then I asked this to everybody this is my signature question If you and I are popping a bottle one year from today, so what's that next? So well, right now we're in February, so February of next year what is something that we would be celebrating for you?
Speaker 2:I feel like I guess I'll put it out because I'm not sure how close it is to happening. But yes, declare it. Yeah, starting a podcast, which I know you and I talked about. I think that's something that I'd like to do near the end of this year, for sure that would be great.
Speaker 1:Yeah, well, you know who to call to help you answer all those questions.
Speaker 2:Yeah, and then you'll definitely be on my podcast in the future.
Speaker 1:Yeah, well, emily, thank you so much. This is incredibly insightful and in fact I know we did March, but we do have. I said we're going to do this in March. This may come out a little bit earlier, we'll see. So, if you're listening in, look at the date and see how accurate I was. But we are doing a mid-February workshop with Emily, so this might be coming out sooner than I expected here so that everybody can get a little taste and then jump in. We're going to be doing some fun hot seeds and checking out websites and just helping everybody in our industry kind of level up and again start attracting those clients that we want to work with. If they see us and they love us, we want them to say yes and to click the right button right.
Speaker 2:Yeah, I'm so excited, especially for the audits. I think that'll be so fun.
Speaker 1:Yeah, it's going to be fabulous. Well, emily, thank you again for coming on. Yeah, thank you so much for having me.