Shane McMurray, CEO and founder of the Wedding Report, holds the goal to help wedding professionals generate more profit, build a better marketing message, make superior pricing decisions, close more sales, generate more qualified leads, identify core customers, get funding, and find the best opportunities by providing a realistic, unbiased understanding of the wedding market through independent research.
His research has been mentioned in Axios, Bloomberg, FastCompany, Forbes, Los Angeles Times, NPR, The New York Times, The Washington Post, The Wall Street Journal, and hundreds of other publications, magazines, books, and news articles worldwide. His research is also used by tourism boards, government agencies, investment firms, insurance companies, students and researchers.
Shane holds a Bachelor of Science in Information Technology and a Master of Business Administration E-Business. He has 20+ years of experience working with information and data in addition to 15+ years of experience researching the wedding industry.
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