Celebration Pro Podcast

#59: 2024 Wedding Market Data and Strategy with Shane McMurray

January 08, 2024 Carin Hunt Season 1 Episode 59
Celebration Pro Podcast
#59: 2024 Wedding Market Data and Strategy with Shane McMurray
Show Notes

Shane McMurray, CEO and founder of the Wedding Report, holds the goal to help wedding professionals generate more profit, build a better marketing message, make superior pricing decisions, close more sales, generate more qualified leads, identify core customers, get funding, and find the best opportunities by providing a realistic, unbiased understanding of the wedding market through independent research.

His research has been mentioned in Axios, Bloomberg, FastCompany, Forbes, Los Angeles Times, NPR, The New York Times, The Washington Post, The Wall Street Journal, and hundreds of other publications, magazines, books, and news articles worldwide. His research is also used by tourism boards, government agencies, investment firms, insurance companies, students and researchers.

Shane holds a Bachelor of Science in Information Technology and a Master of Business Administration E-Business. He has 20+ years of experience working with information and data in addition to 15+ years of experience researching the wedding industry.


  • How Shane married numbers and nuptials
  • Where to find wedding industry data for your demographics
  • What shifts we can expect into 2024 and beyond
  • How Gen Z will impact the market
  • The "Engagement Gap" - fact or fiction?

๐ŸŒ wedding.report 
๐Ÿ“ง letschat@wedding.report

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๐Ÿ“ธ - @celebrationpros
๐ŸŒ - www.carinhunt.com